Thousands of bright umbrellas stretch to the horizon and powdery warm sand sifts between your toes. But not everything in Rio de Janeiro is sun, sand and music.
Rio’s leaders are carefully cultivating its image as friendly to business and tourists alike. The city is deep in preparations to host both the 2014 World Cup and the 2016 Summer Olympics.
Rio works hard and plays hard.
The beloved Christ the Redeemer statue stands high on a hill, watching over this wealthy city. But as the world economy struggles, the divide between rich and poor in Rio widens. The growing homeless population in Rio feels forgotten.
The government wants the world to experience the fun-loving Rio of our imaginations. Sadly, the marginalized of the city challenge that image. Rather than address the growing problem of homelessness and poverty with compassion and solutions, the social elites try to push the marginalized out.
Brazil needs your help.
Feed the hungry and bring them hope as you spend time reaching out to connect with them in the bairros where they live. Show the homeless in Rio the grace and compassion that Jesus showed the poor. Rebuild the houses that have been destroyed by the annual monsoons.
Show the impoverished of Rio that God cherishes them. Remember for yourself as you remind Rio that every person is precious.
True to the Brazilian spirit, you can also get outdoors and enjoy a taste of what Brazil has to offer. Kayaking, rafting, trekking, snorkeling, and surfing await you. Or just relax on the white beaches. Your options abound in beautiful Brazil.
The largest, most affluent country of South America is being pushed to the forefront of the world as a host to international events, but the cost to the marginalized in Rio is rising. In the face of fast growth and the world’s spotlight, Rio desperately needs to remain true to its roots